Legal Aid Society
Term of References for Development of 3 animated videos for raising awareness related to gender-based violence (GBV)
Posted date 19th January, 2024 Last date to apply 29th February, 2024
Country Pakistan Locations Karachi
Category Media and Communication
Type Consultant Position 1
Experience 8 years
Status Closed

Terms of Reference (TOR) for Animation Studio

Development of 3 animated videos for raising awareness related to gender-based violence (GBV)

Post Title: Animator for creating videos to raise awareness about GBV

Project Title: Animated videos as part of the Sexual Violence Response Framework (SVRF)

Organization: Legal Aid Society

Location: Sindh

Duration: 6 months (January 2024-June 2024)



Project Title: Animated Videos as part of the Sexual Violence Response Framework (SVRF)

A.      Background

The Legal Aid Society (LAS) is a not-for-profit organization working on its mission to connect vulnerable & disempowered end u

sers of justice with effective and expedient services for the delivery of justice. LAS’ interventions have been aimed at increasing access to justice for poor & marginalized communities, particularly women, across the province of Sindh as well as at the Federal level.

LAS specifically focuses on working to improve access to justice for survivors and victims of sexual and gender-based violence (SGBV) by enhancing the capacity of critical criminal justice system actors to respond in such cases. Furthermore, creating awareness and mechanisms that encourage reporting such cases is equally important in our work.

In LAS’ experiences, information dissemination through animated videos has proven to be a non-threatening, accessible, and compelling way to initiate conversations regarding sensitive issues such as GBV in heavily patriarchal communities. On this front, LAS is seeking to partner with an animation studio or designers to create context-specific animations to raise awareness of the concepts around GBV, including consent, power dynamics, types of violence faced by women and children, and the support mechanisms available. These animations will be created keeping the patriarchal context in focus, which can pose a threat to the victims and survivors of GBV who come forward with their stories. Since there are only a few localized videos, these animations will be essential for online and in-person community engagement, capacity-building workshops, and gender sensitization.


LAS aims to create 3 short videos of 3 minutes each in order to achieve the target stated above.

The scope of work and corresponding outputs/deliverables will be as follows:

  1. Scripting, creating and editing of 3 animated videos (3 minutes each) explaining GBV, its types and redressal mechanisms (LAS will assist in creating the scripts and explaining the context)
  2. Each animation to have translations and subtitles in at least 4 regional languages (Sindhi, Pashto, Punjabi, Balochi)
  3. Ensure that the animated videos are in line with all regional/national protocols and requirements

 B.      Project Timeline



Deadline in days


Development of concept and scripts 



Production of 3 animated videos



Editing of 3 animated videos



Previews and final reviews


 C.      Required expertise and qualifications

  • Demonstrable experience in creating quality animated videos
  • Demonstrable experience in having worked on human rights issues
  • Media background; with at least 3-5 years of experience
  • Comfortable with working collaboratively at flexible hours
  • Languages: English, Urdu, and Sindhi (preferred)


 D.      Required documents for application

  • Consultant’s or company’s profile outlining suitability for the aforementioned scope of work
  • Word or PDF document containing working online links with access to previous animated videos
  • Updated resume (in case of an organization, resumes of all individuals who will be working on the assignment)
  • Proposal based on TORs (should adequately cover all deliverables)
  • Financial Proposal


 E.       Location:

  • Karachi

 F.       Notification

Successful applicants will be notified regarding the status of their proposals.

Apply By:

Applicants are requested to submit digital copies of the below-mentioned documents at [email protected] latest by the 31st January, 2024 with the Subject: Proposals for Gender Based Animated Videos

  • Consultant profile (1 pager) outlining suitability for the consultancy mentioned above
  • Updated CV or Organization Profile
  • Technical proposal based on TORs (should adequately cover all deliverables)
  • Financial Proposal (Inclusive All Taxes)

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