European Research Institute Foundation
Communication agency for content creation and communication management
European Research Institute Foundation
3588 views
Posted date 8th September, 2023 Last date to apply 25th September, 2023
Category Communication
Salary Max EUR 12,000.00
Type Contractual Position 1
Experience 3 years
Status Closed

Relevant Experience:

Eligible applicants:

  • for-profit communication agencies;

  • legally registered in Pakistan (registration date before 31st July 2020).


Essential requirements:

  • Proven business experience of at least 3 years in producing media content.

  • Proven experience in conducting communication/awareness campaigns through social media.

  • Technical skills: graphic design, social storytelling and copywriting, photo creation, video making and editing, knowledge of main social media platforms, knowledge of main social media analytics tools.

  • Language skills: written and spoken fluency in English, Urdu, Punjabi, Pashto, Sindi, Balochi. Capacity for translation of contents into such languages. 

  • Ability to develop content through a creative and innovative approach and ability to find cost-effective alternative methods of communication and message transmission.

  • Excellent project management and organisational skills.

  • Ability to meet deadlines.

  • Flexibility to perform the work at a high-quality level during the contract period and  to make changes when requested with attention to detail.

  • Ability to work independently, coordinate with different stakeholders and contribute to a teamwork process.


Desirable:

  • Experience in covering social, humanitarian and development subjects.

  • Proven experience in conducting communication/awareness campaigns for non-profit organisations focusing on social media.

  • Previous participation in the implementation of EU-funded projects.

  • Experience in working in international and multicultural teams.

 

Job Description:

The European Research Institute Foundation (ERI) is seeking the services of a communication agency for the creation of contents and the management of communication for the proposed awareness campaign within the framework of the project “Safe and legAl alternatives for Pakistani potEntial migrants and migrants on the Route” (SAFER).

The SAFER project is co-funded by the European Commission through the AMIF programme (Asylum, Migration and Integration Fund). The project started on the 1st of May, 2023 and its duration is 24 months. The project’s general objective is to design and implement an information and awareness-raising campaign on the risks of irregular migration in Pakistan.

Objective

This tender aims to select a communication agency that will support the project team in the creation of an awareness campaign on the risks of irregular migration and manage the communication for the campaign. The purpose of the consultancy is to ensure the effectiveness, suitability and visibility of the proposed awareness campaign. The awarded consultant shall make sure that the campaign messages and the media and channels used are suitable to the local socio-cultural context and the interested target group, and that the campaign is widely disseminated in the targeted Pakistani regions.


Location

This consultancy service shall be carried out in Pakistan. Since the proposed awareness campaign will be launched in all the five regions mentioned above, the consultant may need to travel to enhance the planning of the campaign and better monitor its implementation.

Duties 

 The awarded consultant shall perform the following tasks:

  1. Attend the preliminary training workshop organised by the Project Coordinator.

  2. Coordinate with the appointed communication agency responsible for the overall project’s dissemination in Europe

  3. Develop a communication plan for the campaign.

  4. Support the Project Coordinator during the preparatory research for the awareness campaign by providing a list of relevant references in English, Urdu and other local languages about the project’s target group, namely young Pakistani men. The list shall include: existing reports, books, scholarly articles, newspaper and magazine articles, and market analyses that provide useful information about young Pakistani men and their usage of media. If such materials are available on the internet, the consultant is also expected to include the links of the documents in the list.

  5. Creation of the contents of the proposed awareness campaign in collaboration with the Project Coordinator and the communication agency in Europe;

  6. Creation of a dedicated social media profile for the proposed campaign.

  7. Identification of five test groups, one in each region involved, to test the content of the campaign and adjust the contents based on the results. Each group should be composed of at least 20 people.

  8. Test the contents of the campaign with regional focus groups. Make sure that participants in the focus groups sign participant sheets. Participant sheets will be provided by the Project Coordinator.

  9. Administer the pre and post evaluation questionnaires provided by the Project Team to the participants in the test groups. Ensure that all participants fill in the questionnaires. Submit to the Project Coordinator scanned copies of the completed questionnaires.

  10. Submit to the Project Coordinator a report for each test session including: description of the composition of the test group, description of how, when and where the test was conducted, results of the test, final recommendations.

  11. Social media management and editorial strategy for the proposed campaign. This task includes the creation of an editorial strategy and calendar and the drafting of contents for the dedicated social media profile. The skills required for the creation of contents include: graphic design, copywriting, video making and editing. The purpose of this task is to disseminate the campaign as widely as possible in Pakistan. The consultant is expected to generate at least two posts per week on the dedicated social media profile. The main indicators and related target values to assess the impact of the campaign have been established as follows:

    1. n. of followers of dedicated social media profile.  Target: 5.000;

    2. n. of total posts (by the team) on the dedicated social media profile.  Target: 200;

    3. n. of total posts reposted. Target: 80;

    4. n. of total visualisations of video contents on the dedicated social media profile. Target: 5.000;


  1. Submit a report (in English, electronic format, max. 5 pages) on the performance of the dedicated social media profile (no of followers, no of likes, no of reposts, no of posts) and uploaded videos (no of visualisations, retention rates, session duration) by and no later than the 28th of February 2025.

  2. Produce at least three (3) press releases to generate media coverage around the campaign;

  3. Advertise the community events on local and national media: television, radio, newspapers and social media, at least one national TV commercial, one local TV commercial, two radio commercials on national radio, two radio commercials on local radio, two national newspaper articles, two local newspaper articles  and three posts on social media for each event. 

  4. Send information about the advertisement of the planned events to the Project Coordinator to be published in the project platform.

  5. Make sure that, unless specified otherwise by the Project Coordinator, all communication materials bear the EU logo and the mention of EU funding, the project logo and ID, and the partners' logos. All logos will be provided by the Project Coordinator. 

  6. Send copies of payment invoices to the Project Coordinator.

  7. After completion of the assignment, send a statement to the Project Coordinator confirming that all required tasks have been completed.

 

Required deliverables

The awarded consultant shall provide the following documents by email and using an online document storage (Drive):

  • D1: communication plan for the awareness campaign;

  • D2: list of relevant references for the preparatory research with links;

  • D3: Campaign Test Reports, one for each test session;

  • D4: scanned copies of the completed pre and post evaluation questionnaires;

  • D5: creation of dedicated social media profile;

  • D6: document in Word format shared on the project’s Drive folder with copy of all posts (2/week);

  • D7: contents of the campaign (videos, pictures, infographics) uploaded in a dedicated folder in the project’s Drive folder;

  • D8: report on the performance of the dedicated profile (social media metrics), English, electronic format, max. 5 pages;

  • D9: three (3) press releases;

  • D10: proof of the advertisement of the community events (30 events total): at least one national TV commercial, one local TV commercial, two radio commercials on national radio, two radio commercials on local radio, two national newspaper articles, two local newspaper articles  and three posts on social media for each event;

  • D11: payment invoices;

  • D12: final statement confirming that all required tasks have been completed.

Award criteria

The proposal that will get the highest score will be selected. Selection of proposals will be based on the following criteria:

Award  Criteria 

Maximum  Points

Price

30

Qualification/Expertise

30

Previous work experience

20

Completeness of proposal

20

Total

100

Threshold: 71/100.



Apply By:

Interested applicants must carefully read the attached Terms of Reference document.

Applicants shall submit a quotation to [email protected] with the title: “Consultancy services for content creation and communication management for an awareness campaign”. Quotations should include:

  • cost of service;

  • brochure or CV of the company with short description of the company and list of the main works carried out in the last three years;

  • copy of certificate of legal registration of the company in Pakistan;

  • Annex A1 filled in and signed.

Requirements

  1. Requires you to add cover letter.
  2. Resume attachment is required.
Related
Creative Designer

Scope of Work -Creative Designer ....

Social Media and Digital Marketing Officer

Job Description: Join Dopasi Foundation: Where Impact Meets Acco....

Search