CARE International in Pakistan
Behavioral Change and Communications (BCC) Specialist
CARE International in Pakistan
Posted date 14th May, 2024 Last date to apply 22nd May, 2024
Country Pakistan Locations Islamabad
Category Development Sector
Type Contractual Position 1

Job Summary

The Behavioral Change and Communication (BCC) Specialist will be responsible for designing, implementing, and evaluating communication strategies aimed at driving behavioral change within target communities. The Specialist will work closely with project staff, community stakeholders, and partners to develop culturally sensitive and contextually appropriate messaging and interventions. As part of the program implementation team, the BCC Specialist will ensure high quality, and visibility of work for promoting and sustaining risk reduction methods among most at-risk populations. S/he will build and maintain relations between the project, the media and the public. The specialist will work cooperatively and collaboratively across the organization and stakeholders to produce, track, and/or distribute communications products, and draft a range of communications materials for various audiences and purposes.

1- Strategy and Content (35% of time)

- Develop comprehensive behavioral change communication strategies aligned with project objectives and target audience demographics.

- Conduct formative research, including audience analysis and perception studies, to inform the development of evidence-based communication strategies.

- Identify key behavioral barriers and enablers and design interventions to address them effectively.

- Design and oversee the production of multimedia communication materials, including print, audio, video, and digital content, tailored to diverse audiences.

- Ensure that all communication materials are culturally appropriate, linguistically accessible, and contextually relevant.

- Communicate processes, strategies and outcomes with partners and stakeholders

- Develop and publish press releases, case studies or business proposals

- Coordinate events and public appearances for CARE employees and stakeholders.

2- Behavioral Change Campaigns (30% of time)

- Plan, coordinate, and execute communication campaigns and outreach activities to raise awareness on social issues relevant to the project, and to promote gender equality and empowerment.

- Collaborate with media partners, influencers, and local leaders to amplify campaign messages and reach target audiences effectively.

- Monitor the implementation of BCC activities, collect relevant data, and analyze results to assess the effectiveness of communication strategies.

- Use monitoring and evaluation findings to adapt and refine BCC interventions in real-time, maximizing impact and relevance.

3- Capacity Building and Coordination (15% of time)

- Collaborate with project team and partners to integrate behavioral change communication into project activities, ensuring consistency and effectiveness.

- Coordinate closely with technical experts and thematic specialists to ensure that BCC strategies are aligned with project goals and priorities.

- Provide technical guidance and capacity building support to project staff and partners on BCC best practices, methodologies, and tools.

- Conduct training sessions, workshops, and mentoring activities to enhance the BCC skills and competencies of project staff and partners.

4- Reporting and Documentation (15% of time)

- Prepare regular progress reports, including narrative updates and quantitative indicators, in accordance with donor and CARE reporting requirements.

- Document successful BCC approaches, case studies, and lessons learned to inform future programming and policy advocacy efforts.

5- Other responsibilities as assigned (5% of time)

  • Any other tasks or responsibilities based on organizational and programming needs as assigned by the Line Manager.

A) Qualifications (Know How)


Bachelor's in degree in communications, social sciences, or a related field.


Master's degree in communications, social sciences, or a related field is preferred.

Professional certifications in different design softwares will be an added advantage.

B) Experience/ Technical Skills 


  • Minimum of 7 years of experience in designing and implementing behavioral change communication interventions, preferably in ares of GBV, early child marriages, or related issues. 
  • Strong understanding of gender dynamics, cultural sensitivities, and socio-economic factors influencing behavior change in Pakistan. 
  • Ability to travel frequently to project sites within Pakistan. 
  • Proficiency in English and Urdu. 
  • Excellent communication, facilitation, and networking skills.
  • Proficiency in regional languages preferred.
  • Experience working with international donors, particularly FCDO, and familiarity with their reporting and compliance requirements is desirable.

CARE participates in the Inter-Agency Misconduct Disclosure Scheme. In line with this Scheme, we hereby request information from the candidate’s previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the candidate left employment. All offers of employment are subject to satisfactory references and appropriate screening checks. By submitting an application, the job applicant confirms his/her understanding of these recruitment procedures.

How to Apply: Individuals can apply using Brightspyre or send their resumes directly to [email protected] clearly mentioning the position title in the subject line of the email, before the stated deadline. Please share your current as well as salary expectations along with the CV.

Note CARE International in Pakistan is recruiting a BCC Specialist for an anticipated project, which is currently at its proposal stage. The selected individual will sign a commitment letter and will be expected to be onboarded after the award of the project. Actual hiring on this role is contingent upon successful award of the project by the donor. Applications for this position will be screened and interviewed on a rolling basis.

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