Mid Level Marketing Officer
Confidential
12001 views
Posted date | 12th March, 2024 | Last date to apply | 12th April, 2024 |
Country | Pakistan | Locations | Islamabad |
Category | Administration | ||
Salary | 60000-80000 | ||
Type | Full Time | Position | 1 |
Experience | 2 years | ||
Status | Closed |
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Marketing Strategy and Planning:
- Develop comprehensive marketing strategies to promote the hotel's services and facilities.
- Identify target markets and demographics to tailor marketing efforts effectively.
- Plan and execute promotional campaigns to drive bookings and revenue.
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OTA Management:
- Manage listings on online travel agencies (OTAs) such as Booking.com and Airbnb.
- Optimize OTA profiles to increase visibility and bookings.
- Monitor reviews and ratings to maintain a positive online reputation.
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Content Development:
- Create engaging marketing content for various platforms, including website, social media, and email newsletters.
- Produce compelling articles and blog posts related to the hotel, travel, and local attractions.
- Ensure all content is aligned with the brand voice and messaging guidelines.
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Coordination with Marketing Agencies:
- Collaborate with external marketing agencies to execute marketing campaigns and initiatives.
- Provide guidance and feedback to ensure marketing materials meet brand standards and objectives.
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SEO and Blogging:
- Optimize the hotel website for search engines to improve visibility and organic traffic.
- Regularly update the blog with relevant and engaging content to drive website traffic and engagement.
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Property Visits:
- Conduct visits to the property in Changla Gali as needed to assess marketing needs and opportunities.
- Coordinate with on-site staff to gather content and insights for marketing purposes.
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Social Media Marketing:
- Manage and maintain the hotel's presence on social media platforms including Facebook, Instagram, and YouTube.
- Develop social media campaigns to increase followers, engagement, and brand awareness.
- Create and edit engaging reels and videos to showcase the hotel's amenities and experiences.
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Customer Engagement:
- Engage with customers and clients via phone calls, emails, and social media to address inquiries and feedback.
- Foster relationships with existing and potential guests to enhance loyalty and satisfaction.
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Decision-Making and Analysis:
- Analyze marketing data and metrics to evaluate the effectiveness of campaigns and strategies.
- Make data-driven decisions to optimize marketing efforts and maximize ROI.
Requirements:
- Bachelor's degree in Marketing or related field.
- Minimum 2 years of proven experience in marketing.
- Previous experience in the hotel industry is a plus.
- Strong writing and decision-making skills.
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