Request for Proposals

Service Notice

Nutrition International (NI) is global nutrition organization with headquarters in Canada. Founded in 1992, NI is dedicated to deliver proven nutrition interventions to those who need them most. NI has been working in Pakistan since 2000, in partnership with national and provincial government, on large scale nutrition programs with a vision to eradicate hidden hunger and nourish lives. including maximizing the uptake and impact of maternal nutrition interventions.

1.2. Background & Rationale

Maternal Nutrition is the cornerstone for maternal and child health, requiring focused attention to prevent stunting and wasting among children. However, maternal nutrition indicators for women of reproductive age (WRA) in the country are alarming, with 14.4% underweight, 24% overweight, 13.8% obese, 41.7% anaemic, and 22.4% experiencing Vitamin A deficiency. These issues highlight the pressing need for improvement in maternal nutrition outcomes. The Pakistan Maternal Nutrition Strategy (PMNS) 2022-27, highlights the critical role of Health Care Providers (HCPs) and Frontline Health Workers (FHWs), both in the public and private health sectors, as they play a pivotal role in reaching, engaging, and influencing women and their immediate families to promote essential health and nutrition practices. The Maternal Nutrition Campaign “NourishMaa” is aligned with the PMNS 2022-2027 and is a collaborative effort between Nutrition International (NI), the Ministry of National Health Services, Regulation and Coordination (MoNHSR&C), Provincial Departments of Health (DoH), and key stakeholders such as the Pakistan Medical Association (PMA) and the Society of Obstetrics and Gynaecologists Pakistan (SOGP). This Campaign aims to “Enhance the knowledge and capacity of HCPs and FHWs in maternal nutrition through various channels, including interpersonal communication, targeted media, and training” etc.

Please find details in the attached file.