Social Media Marketing Officer

Job Description

As our advertising specialist, you will be responsible for driving traffic to our website through paid advertising campaigns. You must be a specialist in developing, managing & optimizing paid media campaigns and have experience delivering results at scale.

Responsibilities

• Develop, manage and implement a media strategy that will meet or exceed all business goals
• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Establish standards for reporting, measurement, campaign optimization
• Set key performance indicators (KPIs) for paid advertising campaigns
• Monitor and report the health of paid campaigns
• Run campaigns in-platform (social/search)
• Design, layout, and produce a variety of materials for digital and print platforms, including, but not limited to: Program brochures, info graphics, illustrations, flyers, booklets, and fact sheets

Requirements:

• Proven SEO and social media marketing experience
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• BSc degree in any quantitative field