Governance & Policy Project KP Governance & Policy Project KP
Marketing and Outreach Analyst
Governance & Policy Project KP
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Posted date 21st April, 2021 Last date to apply 4th May, 2021
Country Pakistan Locations Peshawar
Job Category Accounting/Auditing
Job Type Consultant Positions 1

Job Description:



This individual is an out-of-the-box thinker and is able to translate this thinking into brand new and creative ways to tell PMRU’S story, communicate its vision and ethos, leverage press, and other media and forums implement new marketing strategies and platforms, and effectively engage key stakeholders. This individual will elevate and drive PMRU storytelling and brand to the next horizon both in KP and nationally, helping achieve our goals for storytelling, recognition, thought leadership, and growth in alignment with our vision and mission. The objective is to raise public consciousness about government innovation and civic technology and enhance the presence and prestige of this work by building a strategic narrative amongst key stakeholders and the community at large.


Role & Responsibilities:


This is a full-time and office-based position. The Marketing & Outreach Lead will:


  • Development of Content strategy


  • KPIs, Goals, Planning, and Execution for marketing and Outreach


  • Envision new strategies and avenues to engage government change agents, civic innovators, the Public, and other key stakeholders/audiences


  • Have an eye for and ability to curate human-interest impact stories from our projects


  • Build relationships with key media contacts and work with the press to create awareness about PMRU’s work


  • Provide editorial (and to some extent, creative) direction for strategic content creation on PMRU’s website and social media channels, as well as through print and digital media, television, radio, podcasts, events, and convening


  • Ensure that PMRU’s messaging is clear, consistent, and impactful across all channels and media


  • Ensure messaging is accessible and inclusive, and resonates with key audiences and stakeholders


  • Coach team members on messaging and external communications


  • Drive PMRU’s outreach and stakeholder engagement through a range of tools such as news items, press releases, storytelling, features, events, speaker series, newsletters, and social media activity


  • Conceive different approaches to establish PMRU as a thought leader in Government innovation and Public Service Delivery


  • Create templates and guidelines to convene others (both internal team members and external partners) to contribute to our platforms


  • Lead weekly meetings across PMRU’s projects and teams and distill key stories to publicize and highlight through social media, website, and mainstream press


  • Track and analyze data and insights from all marketing and communication channels, to measure storytelling impact and effectiveness and better understand our audience, and optimize content, messaging, and channels accordingly


  • Steward editorial calendar for social media, newsletters, events, and website content




  • Experience working on storytelling, communications, messaging, and/or brand in a nonprofit or mission-focused organization


  • Professional history of conceiving and executing similar campaigns


  • Strong creative outlook in coming up with innovative strategies


  • Solid analytical and project management skills


  • Strong storytelling and communication skills, both written and oral




  • Solid understanding of storytelling fundamentals (newsworthiness — what makes a story interesting from the audience's perspective)


  • Strong writing skills and eye for design


  • Experience in creating print, audio, and video content on-air and on all digital platforms that generate interest of the target audience and tell compelling stories


  • Demonstrated experience managing social media channels (Facebook, Twitter, LinkedIn, Instagram, etc.)


  • Knowledge of cross-channel and cross-platform tools


  • Know-how of the local media and press


  • Ability to see the macro view (goal-oriented) while also being very detail-focused (task-oriented) and obsessing over quality


  • Ability to work within a team collaboratively and with a positive, can-do attitude


  • Multi-tasking — ability to handle multiple, concurrent, and high priority projects with speed and quality


  • Proactive, entrepreneurial startup kind of person who gets things done


  • Self-management skills, resourcefulness, responsiveness, and accountability — you don’t need follow-up reminders on your action items


  • Strong mission focus, with a keen interest in the application of technology for solving real-world problems, though you don’t need to be technical yourself


Education and Experience


  • 16 years’ education from any HEC recognized University in Engineering or Computer Science


  • Minimum 2 years of relevant and proven experience in communication

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