Pakistan Software Export Board
AM Media Research & Publications
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Posted date 25th April, 2024 Last date to apply 13th May, 2024
Country Pakistan Locations Islamabad
Category Marketing
Salary 144,600
Type Full Time Position 1
Experience 3 years Maximum Age 40 years

Reports to: Manager Events & Delegations / Manager, Research & Publications, PSEB
Work Location: Islamabad
Maximum Age: 40 years

Qualification & Experience:

  • Minimum of 16 years of education with a degree in marketing, international business, international relations, social sciences, communications, business analytics, or business administration from an HEC-recognized local or international university.

 

  • Minimum of 3 years of professional experience preferably in technology or telecom market research, content development, social media management, and business analytics. Experience in technology research and/or consulting organizations or international technology firms would be a plus.
  • Proven ability to independently lead research projects from inception to completion handling social media.

 

Key Responsibilities:

  • Collaborate in designing, developing, and publishing comprehensive research studies and reports, encompassing quantitative and qualitative analysis of Pakistan's IT & ITeS sector and its sub-sectors.
  • Coordinate with research and consulting firms as needed to execute research studies and enhance outreach of publications in international markets and forums.
  • Oversee the data collection process and provide recommendations for project evaluation. Develop research schedules to monitor team activities.
  • Review and analyze gathered research data using various tools. Present reports to senior management and ensure data security and task completion among team members.
  • Contribute to the creation of whitepapers, surveys, and reports on Pakistan’s IT & ITeS sector, including case studies and success stories.
  • Generate detailed trade and business intelligence reports, offering insights on existing, emerging, and potential markets. Provide recommendations on market entry and expansion strategies.
  • Innovate and streamline research and analysis techniques to improve efficiency.
  • Deliver research findings to senior management and collaborate with relevant public and private entities domestically and internationally.
  • Undertake any other duties and responsibilities as directed.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification 
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections 
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content. 
  • Moderate all user-generated content 
  • Create editorial calendars and syndication schedules 
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information 
  • To be self-driven, creative and have the ability to think outside the box. 
  • Other duties assigned by the Management. 

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