Cedar Lodges
Marketing Officer
8301 views
Posted date 5th March, 2024 Last date to apply 16th March, 2024
Country Pakistan Locations Islamabad
Category Marketing
Salary 60,000 to 75,000
Type Full Time Position 1
Experience 2 years
Status Closed

  • Marketing Strategy and Planning:

    • Develop comprehensive marketing strategies to promote the hotel's services and facilities.
    • Identify target markets and demographics to tailor marketing efforts effectively.
    • Plan and execute promotional campaigns to drive bookings and revenue.
  • OTA Management:

    • Manage listings on online travel agencies (OTAs) such as Booking.com and Airbnb.
    • Optimize OTA profiles to increase visibility and bookings.
    • Monitor reviews and ratings to maintain a positive online reputation.
  • Content Development:

    • Create engaging marketing content for various platforms, including website, social media, and email newsletters.
    • Produce compelling articles and blog posts related to the hotel, travel, and local attractions.
    • Ensure all content is aligned with the brand voice and messaging guidelines.
  • Coordination with Marketing Agencies:

    • Collaborate with external marketing agencies to execute marketing campaigns and initiatives.
    • Provide guidance and feedback to ensure marketing materials meet brand standards and objectives.
  • SEO and Blogging:

    • Optimize the hotel website for search engines to improve visibility and organic traffic.
    • Regularly update the blog with relevant and engaging content to drive website traffic and engagement.
  • Property Visits:

    • Conduct visits to the property in Changla Gali as needed to assess marketing needs and opportunities.
    • Coordinate with on-site staff to gather content and insights for marketing purposes.
  • Social Media Marketing:

    • Manage and maintain the hotel's presence on social media platforms including Facebook, Instagram, and YouTube.
    • Develop social media campaigns to increase followers, engagement, and brand awareness.
    • Create and edit engaging reels and videos to showcase the hotel's amenities and experiences.
  • Customer Engagement:

    • Engage with customers and clients via phone calls, emails, and social media to address inquiries and feedback.
    • Foster relationships with existing and potential guests to enhance loyalty and satisfaction.
  • Decision-Making and Analysis:

    • Analyze marketing data and metrics to evaluate the effectiveness of campaigns and strategies.
    • Make data-driven decisions to optimize marketing efforts and maximize ROI.

Requirements:

  • Bachelor's degree in Marketing or related field.
  • Minimum 2 years of proven experience in marketing.
  • Previous experience in the hotel industry is a plus.
  • Strong writing and decision-making skills.

Requirements


  1. Requires you to upload profile photo.
  2. Requires you to add current salary information.
  3. Requires a minimum of 2 years of experience
  4. Resume attachment is required.
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