Digital Communications Coordinator

Z.M.K. & Co.

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Posted date	5th February, 2025	Last date to apply	10th February, 2025
Country	Pakistan	Locations	Islamabad
Category	Communication
Salary	PKR. 150,000-PKR. 200,000
Type	Contractual	Position	1

Z.M.K. & Co. invites applications for the position of Digital Communications Coordinator to support UNICEF in the National Emergency Action Plan for Polio Eradication.

Purpose of the Job:

The Polio Eradication Programme disseminates awareness and Social Behavior Change messages through Digital Media Channels. Social media platforms like Facebook, Instagram, and WhatsApp or their own website are widely used across Pakistan, even in rural areas, and provide a fast and dynamic way to reach a diverse audience. These channels allow immediate interaction with the public.

To achieve the best results in reach, digital engagement, and behavior change, we are looking for a Digital Communication Coordinator to manage the digital media platforms of the Pakistan Polio Programme at the national level.

Job Description

Develop platform-specific high-quality, engaging, and culturally appropriate monthly content calendars in both English and Urdu to educate the public about the importance of polio vaccination and the risks of polio.
Use social media and other digital platforms to engage with communities, address concerns, and encourage participation in vaccination drives.
Create compelling digital content to communicate the program's progress and success stories, including videos, infographics, and social media posts.
Track the effectiveness of digital campaigns, analyze engagement metrics, and report on the impact of communication strategies.
Based on the performance reports, share recommendations for improving the indicators.
Monitor comments, messages, and engagement on social media posts to respond to queries, address concerns promptly, and track sentiment.
Overseeing digital media campaigns: agency briefing, media plan proposals, dissemination channels, budget recommendations, monitoring, and evaluation.
Identify and map key national and provincial social media influencers relevant to for the audience we want to reach
Develop and implement a strategy to engage influencers effectively to amplify polio vaccination messages.

MINIMUM QUALIFICATIONS and COMPETENCIES

Education

A university degree in Communication, Marketing, Advertising or other related fields.

Work Experience

At least five (5) years of experience in one of the following fields is required: digital communication management, digital campaign management, communication and PR, and content development.
Strong writing and editing skills, with a focus on digital content
Experience in working with vulnerable communities or on public health initiatives will be considered an asset.

Skills

Excellent English and Urdu writing skills
Strong writing and editing skills, with a focus on digital content
Sound understanding of public health initiatives in the context of Pakistan.
Ability to manage multiple projects and adapt to changing priorities in a fast-paced environment.
Ability to work very organized with high-level planning, interpersonal communication, presentation, and coordination skills.
Experience in digital media and brand management, ability to identify branding risk and suggest appropriate solutions.

Language Proficiency

Fluency in English and Urdu is required. Knowledge of other local languages is an asset.

SAMPLE WORK REQUIREMENTS

Candidates must submit a sample of their work (no more than 10 pages) that includes at least two (2) Communication Campaigns they have worked on, preferably digital campaigns. Each campaign sample should cover the following minimum elements:

Context: Background of the campaign
The Problem: The issue the campaign aimed to address
Campaign Goal: The specific objectives of the campaign
Key Messages: Core messages conveyed
Visuals: Supporting creative materials
Dissemination Channels: Platforms used for outreach
Campaign Results: Measurable outcomes and impact

Requirements