CARE International Pakistan invites experienced consultants and content development firms to take on an impactful Social Media Content Development Consultancy for the Strive Women program. This role will focus on designing and executing a comprehensive social media campaign to expand financial inclusion for women-led small businesses across Pakistan, Peru, and Vietnam. Supported by the Mastercard Center for Inclusive Growth, the Strive Women program aims to strengthen the financial health and growth of women entrepreneurs, ultimately reaching over 6 million women-led enterprises globally.

The consultant will be tasked with creating tailored, strategic content that addresses both Financial Service Providers (FSPs) and Women-Owned Micro and Small Enterprises (W-MSEs). This consultancy involves developing key messages, slogans, promotional materials, and social media posts across platforms like Facebook, Instagram, LinkedIn, and YouTube. The work will play a critical role in raising awareness, fostering engagement, and promoting digital and financial inclusion through targeted, audience-specific materials.

Scope of Work:
The consultant’s responsibilities will include designing a cohesive social media strategy, producing engaging content, and managing outreach channels to maximize the program’s visibility. This work will focus on addressing barriers faced by women entrepreneurs, promoting gender-inclusive financial products, and strengthening networks to support women-led small businesses.

We encourage all eligible applicants to review the attached Terms of Reference (TOR) for complete details on objectives, methodology, deliverables, and submission requirements.

Application Process:

For clarifications regarding the TOR, please contact the designated focal person at CARE International via landline at 051-4939102 or 102 during office hours (Monday to Friday) before 2:00 PM, November 7, 2024, or email [email protected].

Eligible and interested consultants/service providers should submit their application package, including all required documents, via email to [email protected] with the subject line "Proposal for Social Media Content Development Consultancy" by or before 11:59 PM, November 11, 2024. Applications received after the deadline or through other channels will not be considered.