Job Purpose

The Graphics Designer & Social Media Officer will be responsible for managing the organization’s social media presence and producing high-quality visual and digital content that strengthens brand visibility, audience engagement, and communication.

The position requires a creative professional who can design graphics, manage social media channels, create engaging content, and professionally edit photographs and videos for digital platforms, campaigns, events, and organizational communications.

Key Responsibilities

1. Social Media Management

• Manage the organization’s official social media channels, including Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
• Develop and maintain a social media content calendar aligned with organizational priorities and campaigns.
• Create, schedule, publish, and monitor social media content.
• Respond to audience engagement and coordinate responses where required.
• Monitor social media trends, platform updates, and emerging digital communication practices.
• Track social media performance and prepare regular analytics and engagement reports.
• Recommend strategies to increase reach, engagement, followers, and audience interaction.

2. Graphic Design & Visual Content

• Design professional and visually engaging graphics for social media, websites, campaigns, reports, presentations, events, and organizational materials.
• Develop posters, banners, infographics, social media posts, brochures, certificates, and other communication materials.
• Maintain consistency with organizational branding and visual identity.
• Develop creative concepts and visual themes for campaigns and special events.

3. Video & Photo Production/Editing

• Professionally edit photographs and videos for social media, campaigns, events, and organizational communications.
• Produce short-form videos, reels, interviews, promotional videos, event highlights, and other digital content.
• Edit raw footage, including cutting, transitions, audio, subtitles/captions, colour correction, and basic motion graphics.
• Enhance and retouch photographs professionally while maintaining natural and appropriate presentation.
• Support photography and videography during organizational events and field activities where required.

4. Content Creation

• Develop creative and engaging content for social media platforms and digital campaigns.
• Work with program and project teams to convert technical information, achievements, stories, and activities into engaging visual and digital content.
• Develop captions, headlines, campaign messages, and supporting copy for social media.
• Identify opportunities for storytelling through photographs, videos, graphics, testimonials, success stories, and human-interest content.

5. Website & Digital Content

• Support the development and updating of visual and multimedia content for the organization's website.
• Ensure digital content is accurate, visually appealing, accessible, and aligned with organizational branding.
• Support basic WordPress content management and updates where required.

6. Campaign & Communications Support

• Support digital marketing and communication campaigns from concept development through execution.
• Collaborate with Communications, HR, Program, and Project teams to understand communication requirements.
• Provide creative support for organizational events, awareness campaigns, recruitment campaigns, donor communications, and public engagement initiatives.
• Maintain an organized library of photographs, videos, graphics, templates, and other digital assets.

Required Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, Media Studies, Digital Marketing, Communications, Fine Arts, or a related field.
• 3–5 years of relevant professional experience in graphic design, social media management, digital content creation, or a similar role.
• Demonstrable professional portfolio of graphic design, social media content, photography, and video editing work.

Required Technical Skills

Strong proficiency in relevant design and editing software, preferably including:

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe Premiere Pro
• Adobe After Effects or equivalent video-editing software
• Canva and other digital content creation tools
• Social media management and analytics platforms
• Basic WordPress/content management skills

Core Competencies

• Strong creative and visual storytelling skills
• Excellent knowledge of social media platforms and digital trends
• Professional graphic design and video-editing skills
• Strong photography and image-editing skills
• Excellent attention to detail
• Ability to manage multiple assignments and deadlines
• Strong communication and teamwork skills
• Ability to convert ideas and technical information into compelling visual content
• Proactive, innovative, and audience-focused approach

Key Performance Indicators (KPIs)

• Quality and consistency of graphic and multimedia content
• Growth in social media reach, engagement, and audience
• Timely development and publication of social media content
• Quality and effectiveness of videos, photographs, and digital campaigns
• Adherence to organizational branding and communication standards
• Quality and frequency of creative content produced
• Timeliness in responding to communications and content requests
• Effectiveness of digital campaigns and storytelling initiatives

Preferred

Experience working with NGOs, development organizations, donor-funded projects, social impact organizations, or public-interest campaigns will be an advantage.

Portfolio submission is mandatory. Candidates should provide links or samples demonstrating their graphic design, social media management, photography, and video-editing capabilities.