CABI-SFPK
Marketing Assistant
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Posted date 1st December, 2021 Last date to apply 8th December, 2021
Country Pakistan Locations Lahore
Category Project Management
Type Contractual Positions 2
Status Closed

Purpose of the role

CABI-SFPK JV is implementing a project “Establishment of Model Farms Project” (EMFP) funded by the Agriculture Department, Government of Punjab with the mandate to increase yield, improve quality of horticulture products and enhance exports through local and international market linkages. The project is working on the development of Mango, Citrus, Potato and other Vegetables through technical assistance and financial support.

The project is seeking individuals to support Marketing Expert in managing and execution of the Marketing Component under this EMFP project. Marketing component includes (1) domestic activities: setting up and organizing domestic agricultural exhibitions (Pakistan Horti Expo & Punjab Agri Expo), planning and execution of Bucket Bank – a trading platform and (2) international activities: identifying international exhibitions happening around world relevant to horticulture sector; selection of potential Pakistani exporters and introducing them in agreed international exhibition through participatory approach and setting up B2B meetings with international buyers; analyze the market trends and prioritize the countries to organize and execute the promotional campaigns to promote the trade.

This position is initially to be recruited for 03 months (December 2021 to March 2022) with probation period; however, the successful candidate based on satisfactorily performance is expected to be continued till completion of project.

Key accountabilities:

  • Provide support to Marketing Expert in execution of the Marketing Component.
  • Conduct research and analyse International and Domestic Market Trends, demographics, pricing schedules, competitor activities, and other relevant information to design marketing strategies for the selected horticultural products.
  • Works with marketing / communication staff to develop detailed marketing plans for all media channels and sales teams.
  • Design the creative development of promotional materials, advertisements, and other marketing-related projects.
  • Developing, implementing and executing strategic for International and Domestic Marketing Plans for an entire organization in order to attract potential customers and retain existing ones (with the support of Marketing Specialist).
  • Works within the department budget to develop cost-effective marketing plans for each product or service.
  • Tracks all marketing data and creates detailed written reports and verbal presentations to bring to senior executives.
  • Deploy successful international and domestic marketing activities and own their implementation from concept to execution.
  • Build strategic relationships and partner with key agriculture players, agencies and vendors.
  • Any other assignments required for satisfactory completion of the key role requirements.

CANDIDATE PROFILE

Education & Experience

  • Candidates should have earned at least Graduation from recognised institute.

Experience

  • Minimum 2-3 years’ experience in related field.
  • Candidates with the certificates of subject related trainings and having experience to work for promotion of horticultural products will be given preference.
  • Experience and ability to work in tight schedules and within limited timeframes
  • Strong technical report writing skills.
  • Ability to plan work schedules to meet agreed deadlines.
  • Practical and pragmatic – preferably with experience of working with international organizations.
  • Experience of Marketing Plans Development and marketing materials development.

Personal Characteristics

  • Applicant for this role needs to be honest, dedicated, social, motivated, disciplined, and self-organized to deliver quality work at prescribed deadlines.

Apply By:

Interested candidates can send a cover letter along with latest CV to [email protected] on or before 08 December 2021. 

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