Key Objective of Consultancy:

The objective of this assignment is to develop a social media campaign and strategy (including the relevant content) to increase the outreach of sensitization of the public on nutrition and policy and decision-makers around policy prioritization & N4G commitment mobilization.

After reading the TORs (the link is attached), interested media agencies/consultants meeting the criteria given below can apply.

 Scope of Consultancy:

The agency/ consultant will be responsible for handling/updating, Scaling Up Nutrition Civil Society Alliance (SUNCSA) Pakistan’s social media handles (Facebook & Twitter), and designing and executing social media campaigns. The consultant will develop content and design social media products, with NI’s approval,  for Multisectoral Nutrition awareness, mobilizing policy and decision makers’ support for making Nutrition and Food Security (NFS) a fundamental, Constitutional Right and Nutrition for Growth (N4G) commitments.

 The agency/consultant will undertake the following tasks:

• Update and manage SUNCSA social media pages - Facebook & Twitter.
• Design and finalize campaigns with NI’s approval and execute it through SUNCSA Facebook & Twitter handles.
• Develop and design content (infographics, page banner, social media posts, etc.)
• Build Campaign and issue visibility as TRENDS in the public sphere and get them to inspire the public to join the campaign cause.
• Ensure the active support of at least 05 media and/or prominent personalities. They will be expected to start following/liking/Re-tweeting the Campaigns’ related post by using the two social media platforms.
• Organize and execute four (4) live / recorded Facebook sessions/ programs on campaign themes by engaging relevant stakeholder/experts, after approval from NI
• Increase outreach/engagement/following of SUNCSA social media accounts -Facebook, Twitter

 Eligibility Criteria:

The applicant must have the following eligibility as follows:

1. Social media agencies/consultants with 5 or more years of experience in the Pakistani market, with a portfolio of achievements for large and small-scale accounts.
2. Proven experience with the development sector to undertake similar tasks.

 Applicant requirements:

1. Interested agencies/ consultant will send their proposals along with budgets.
2. Shortlisted agencies/consultants will be called to deliver presentations based on the proposal.
3. The agency should give a proposed budget and their breakdown as per given tasks.