MARKETING CONSULTANCY SERVICES

FOR ACCELERATE PROSPERITY’S PORTFOLIO BUSINESSES

Accelerate Prosperity (AP) is a joint initiative of the Aga Khan Foundation (AKF) and Industrial Promotion Services (IPS) of the Aga Khan Fund for Economic Development (AKFED) in Central and South Asia. It aspires to work towards a society that is powered by innovative and successful young entrepreneurs. Through its services, AP extends tailored training, advice, and technical assistance to aspiring and existing entrepreneurs to help them launch or expand their innovative business ventures. It also extends tailored financing to start-ups and SGBs to help them unlock external investments by improving their bankability and investment readiness. 

PURPOSE OF CONTRACT 

Accelerate Prosperity is looking for a marketing firm or group of marketing consultants to provide digital marketing services to AP’s financed businesses. The firm will be responsible for providing a customized services package to each business based on a need assessment report. The marketing firm/company will ensure quality engagement, increased reach, and growth in the digital presence of these businesses as well as train the relevant team members in best practices. Training entrepreneurs will ensure they are able to carry out digital marketing on their own once the contract is over. 

KEY OUTCOMES/ SCOPE OF WORK 

The firm/ company will be required to conduct a need assessment of the businesses and provide a tailor-made digital marketing activity plan for each business. Some of the services in this plan may include one or a mix of the following (subject to business needs): 

• Creation of business-relevant social media profiles if they do not exist already 
• Basic branding (logo design, social media profile covers, etc) if needed 
• Social media management (post design, copywriting, scheduling/posting) across all platforms. An ideal and reasonable number of posts per week would be 3-4 
• Search Engine Optimization (SEO) to improve the visibility of business
• Running of effective ad campaigns to ensure quality engagement and improved reach in business-targeted areas

DELIVERABLES  

The firm/ company is expected to:

• Provide digital marketing and branding services for 20 businesses over 6 months
• Generate a need assessment report for each business 
• Generate a monthly activity and performance report
• Weekly one-on-one sessions with entrepreneurs to keep them updated on the content, engagement strategy, and progress 
• Produce a monthly performance report for the entrepreneur and AP

ELIGIBILITY CRITERIA

Firms/companies are eligible to apply. The required capacities include: 

• At least 2-5 years of experience in digital marketing, designing marketing campaigns, branding, working on startup and small business accounts, and designing relevant templates. 
• A functional team of field experts like social media managers, graphic designers, SEO experts, etc. to be able to carry out a wide range of activities for portfolio businesses.

RESULTS-BASED PAYMENT 

• 30% payment upon submission of needs assessment reports
• 40% payment upon interim progress report
• 30% on submission of all monthly performance reports &  closing reports

PROJECT TIMELINE 

Tentative project engagement starts: 15th October 2022

Tentative Contract time: 6 months